Novus Media AI Guiding Principles

We are committed to maintaining the highest standards of journalistic integrity and accuracy in all our content. The use of AI—whether generative or otherwise—will always adhere to Novus Media’s values, ensuring that the trust our audiences have in our journalism remains undiminished.

• AI is used as a tool to support and enhance our work, but accuracy and fair representation remain our top priorities.
• We collaborate only with organizations and partners that uphold similar AI ethical values.

At Novus Media, we are proud to be innovators and experimenters. We have a legacy of embracing new technologies to advance our journalism, and AI is no exception.

• We invest in AI technology to improve user experience, increase productivity, and explore new creative opportunities.
• AI is used as a means to combat misinformation and disinformation, ensuring that our audience receives accurate and verified information at all times.

The use of AI at Novus Media is always guided by human oversight. Our employees have oversight and responsibility for the AI systems and tools used, as well as the content produced by those systems.

• Press Council Overview: Understand more about the Press Council of South Africa, its constitution, and its role in regulating the media.
• Our AI Guiding Principles: Learn about how we responsibly use AI to advance our journalism while maintaining transparency and ethical standards.

Transparency is key to maintaining the trust of our audiences. At Novus Media, we are fully committed to being transparent about our use of AI.

• We clearly signify to our users when they are seeing, hearing, or reading content generated or assisted by AI.
• Our goal is to ensure that our audience understands the role AI plays in our content creation process, fostering an environment of openness and trust.

Fair representation and respect for diversity are at the heart of everything we do at Novus Media. This commitment extends to our use of AI tools and services.

• We ensure that AI technologies used in our processes are built and implemented in ways that respect diversity and avoid bias.
• Our content creation and editorial decisions are made with the intent of reflecting the diverse voices and perspectives of the communities we serve.

We believe the content created by our world-class journalists is unparalleled and valuable. AI presents new opportunities to protect the intellectual property of our content and to support our business in meaningful ways.

• We leverage AI to help protect our content from unauthorized use and to develop new avenues for commercial growth.
• Our focus is on using AI to enhance our business while ensuring that our content remains a trusted source of information for our audiences.

The integration of AI into our workflows is not just about adopting new technology; it is about doing so responsibly, ethically, and in a way that aligns with our mission as a trusted news organization. Novus Media is committed to innovation, accuracy, transparency, and fairness in every aspect of our work.

For more information on our editorial policies and values, please visit our Press Code Page or consult the Press Council of South Africa’s Guidance Notes.